Mitti Cool

We welcome you to the family of Mitticool, where we are committed to harness the amazing potentials of our rich fertile soil and utilize them to present to you, a whole new organic way of cooking a nutritious and wholesome meal. In the fateful earthquake of January 2001, Mansukhbhai suffered huge loss, as most of his stock got broken. He distributed the stock that escaped the quake to the quake affected people of Kutch. In February 2001, Sandesh Gujarati Daily had a photo feature on the earthquake where at one place it showed a broken water filter of Mansukhbhai with the caption the broken fridge of poor.

This caption ignited a thought in him to work on a rural fridge that did not need electricity and could be used by masses. Though he started thinking about it after the Gujarat earthquake of 2001, it was 2002 when he actually started his work. Almost the same time, Mansukhbhai came into the contact of Gujarat Grass-roots Innovation Augmentation Network (GIAN), Ahmedabad. After a painstaking journey of three years during which he tested all sorts of soils and fridge designs, he finally came out with Mitticool fridge in 2005. A civil engineer saw the fridge and looking at its applications gave him the order of 100 pieces and an advance of Rs. 2 lakh. This news was also covered by local dailies.

The food that we eat has the most powerful impact on our health. Good healthy food has the power to keep us strong internally and is by far the biggest asset for our overall well-being. Due to our constantly changing lifestyles, more and more people are adopting organic foods as their answer to stay healthy. However, having said that, it is important to put up a crucial question to check the adequacy of our organic food choice.
Even if you cook organic food and other healthy ingredients, most of the nutrients will be lost in cooking if the right utensils are not used. Our research findings validate this fact that the way we cook our food plays a major role in the nutrients that get retained in our food, and cooking in aluminium and chemically coated utensils, though cooks our food fast, but, in doing so kills a lot of nutrients that belonged to us.
Are we successfully consuming all the essential nutrients and minerals that our “organic foods” comprise of? Well, as much as we would want to, the answer is ‘Not really!’ This is because we overlook the fact that the food we eat is greatly influenced by the utensils we cook it in.
Cooking in metal utensils has a strong possibility of transferring mild quantities of metal toxins in our system which can, over a period of time damage our health. Hence, it’s quite crucial to choose the right utensils for cooking food – ones that are both healthy and non-toxic.
This finding made us look back to the ancient times and to explore the techniques of cooking used by our forefathers.

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